Development sites, land and assemblages
We help developers find buildable sites and help landowners capture full value for them. Every site we touch is underwritten for zoning, density, utilities, flood and construction cost, because a site is only worth what can actually be built on it.
For developers and builders
We source on- and off-market land and redevelopment opportunities that fit your product type and return thresholds, infill multifamily and mixed-use in Brooklyn, townhome and single-family lots in Cape Coral and Lehigh Acres, industrial outdoor storage and flex sites in Fort Myers and Broward County, and urban infill in Miami and Fort Lauderdale.
- Site sourcing including direct outreach to owners who are not actively selling
- Zoning and buildable-area analysis: permitted uses, floor area ratio (FAR), height, setbacks, parking and density bonuses
- Assemblage strategy for multi-lot sites, including sequencing and confidentiality
- Residual land value modeling, working backward from exit values and hard and soft costs
- Due diligence coordination: survey, environmental (Phase I/II), geotechnical, utilities, flood zone and title
For landowners
Land is the hardest asset to price because its value depends on what a developer can build. A parking lot in Gowanus, a commercial-zoned parcel on a Cape Coral corridor, or an older building on an underbuilt Brooklyn lot can be worth far more to the right buyer than an appraisal of existing use suggests. We identify that buyer pool and show them the math.
- Highest-and-best-use and air-rights analysis
- Marketing to developers, builders and land banks whose product fits your site
- Structuring options: outright sale, joint venture, ground lease or sale subject to entitlements
- Advice on whether pursuing entitlements before sale increases net proceeds
New York development sites
In Brooklyn and Manhattan, development value is driven by the NYC Zoning Resolution. Recent changes matter: the 2021 Gowanus Neighborhood Plan upzoned dozens of blocks for residential and mixed-use development; the City of Yes for Housing Opportunity text amendment adopted in December 2024 changed density and parking rules citywide; and the 485-x tax incentive, enacted in 2024 as the successor to 421-a, now governs the economics of new rental construction. We underwrite sites against current rules, including Mandatory Inclusionary Housing where it applies.
Florida development sites
In Florida, development value is shaped by county and city land development codes, utility availability, flood zone and elevation requirements, and impact fees. In Southwest Florida, utility expansion in Cape Coral, infill demand in Fort Myers and the Estero-Bonita corridor drive land pricing. Florida’s Live Local Act, adopted in 2023, can allow qualifying multifamily development with affordable units on commercially or industrially zoned land, which has changed the math on many parcels in Miami-Dade, Broward and Lee Counties.
How we evaluate a site
| Factor | What we check |
|---|---|
| Zoning & land use | Permitted uses, FAR/density, height, setbacks, parking, overlays and special districts |
| Utilities | Water, sewer, power capacity, and assessment or connection costs |
| Environmental | Prior uses, Phase I findings, wetlands, contamination and remediation programs |
| Flood & resilience | FEMA flood zone, base flood elevation, storm surge and freeboard requirements |
| Access & traffic | Curb cuts, frontage, turn lanes and traffic study requirements |
| Construction cost | Hard costs by product type, foundation conditions, site work and impact fees |
| Exit value | Comparable sales or rents for the finished product and absorption timing |
How a site search actually runs
Most land searches fail before they start because the buyer brief is too loose. “Multifamily sites in Southwest Florida” describes thousands of parcels and none of them well. We start by writing the brief backward from the product: unit count or building size, construction type, parking you are willing to provide, the rent or sale price the deal needs, and the land basis that leaves room for your margin.
Once the brief is tight, we screen. In Florida that means pulling parcels by zoning and future land use designation, then filtering out sites with obvious problems: no central sewer nearby, wetland coverage, a shape that kills the building footprint, or frontage on a road where the county will never give you the curb cut you need. In New York the screen is about zoning district, lot dimensions, existing built floor area against what is allowed, and whether the lot sits in a mapped inclusionary area or carries an environmental designation.
What survives the screen goes to a short list, and we call owners directly. Plenty of good sites are owned by people who have never thought about selling and have no idea what a developer would pay. A short, respectful conversation about what their parcel could support often goes further than a broker blast. We keep your name out of it until you want it known.
- Brief: product type, size, budget, timing and deal-breakers in writing.
- Screen: zoning, utilities, flood, shape, access and ownership pulled for every candidate parcel.
- Short list: a handful of sites with a one-page feasibility read on each.
- Outreach: direct owner contact, listed sites and broker relationships worked in parallel.
- Underwrite: residual land value and a rough construction budget on the sites that respond.
- Contract: letter of intent, then a purchase agreement with a feasibility period that matches the real diligence timeline.
Florida and New York sites are underwritten differently
We work land in both states, and the questions that kill deals are not the same. A Brooklyn lot almost always has sewer, water and a sidewalk. The risk is in zoning math, neighboring buildings, soil, and what the last occupant left in the ground. A Lee County parcel can look clean on paper and still need a lift station, fill to reach required elevation, and a wetland permit before a single footing goes in.
| Question | Typical Florida focus | Typical New York City focus |
|---|---|---|
| What can I build? | County or city land development code, future land use map, possible rezoning or planned development approval | NYC Zoning Resolution district, FAR, height and setback rules, inclusionary requirements where mapped |
| Can it be served? | Distance to central water and sewer, capacity, assessment or connection costs, well and septic where no service exists | Usually served; capacity questions arise mostly on larger projects |
| What is under it? | Fill needs, muck, wetlands, protected species surveys on raw land | Historic fill, prior industrial use, groundwater, adjacent foundations needing protection |
| Flood | FEMA zone, base flood elevation plus any local freeboard, storm surge exposure, insurance cost | FEMA zone and NYC flood-resistant construction rules in coastal areas such as parts of Red Hook and Gowanus |
| Approvals | Site plan review, water management district permitting, concurrency and impact fees | As-of-right filing with the Department of Buildings, or a discretionary review such as ULURP or a variance if the plan does not fit |
| Timeline risk | Permitting queues and utility extension work | Environmental remediation, neighbor access agreements and approvals for anything not as-of-right |
The point of the table is that a developer moving between markets should not carry their old checklist with them. A Florida builder looking at Gowanus needs to think about environmental designations and party walls. A New York developer looking at Cape Coral needs to know which areas have utilities in the ground and which are still waiting.
Contract terms that protect a land buyer
Land contracts look simple and are not. The price gets all the attention, but the terms decide whether you can walk away cleanly when the site turns out to be something other than what you hoped. These are the provisions we push on for buyers, and the ones we expect a seller’s attorney to resist.
- Feasibility period long enough to finish the work. A Phase I, a boundary and topographic survey, a geotechnical report and a zoning opinion all take time. If the window closes before reports come back, you are buying blind.
- Deposit that goes hard in stages. A small initial deposit during feasibility, with more going non-refundable only as risk is retired, keeps both sides honest.
- Entitlement or approval contingency where the plan needs one. If the deal depends on a rezoning, site plan approval or utility commitment, the contract should say so and give you extension rights while the application is pending.
- Seller cooperation clause. You will need the owner’s signature on applications. Get that obligation in writing.
- Access for testing. Borings, environmental sampling and survey crews need a right of entry with clear insurance and restoration terms.
- Title and survey objections. Easements, encroachments and old restrictions on Florida plats or New York deeds should be caught early with a defined cure period.
None of this is legal advice. Your real estate attorney drafts and negotiates the contract. Our job is to make sure the business terms in the letter of intent already reflect how long diligence will actually take, so the lawyers are not fighting about it later.
Assembling lots without tipping off the block
An assemblage is a sequence problem. The first owner you approach usually sells at a fair price. The last owner, once they realize they are the missing piece, may ask for multiples of what their lot is worth alone. Everything we do on an assemblage is designed to avoid creating that holdout.
We map every parcel, every owner and every lien before making a single call. We decide which lots are essential and which are nice to have, because a building that works on three lots with an alternate design for four gives you leverage. We use option agreements or contracts with long closings so you are not carrying land you cannot build on. And we keep the buyer identity confidential, often contracting through separate entities, until the key pieces are tied up.
In New York there is a second tool: a zoning lot merger, which can let a site use unused development rights from an adjacent lot without buying the whole building. Whether that works depends on the zoning district and how the neighboring property is built, and it requires careful legal documentation. In Southwest Florida, assemblage is more often about corridor frontage, access points and stormwater area than about air rights. Either way, we run the math on the full site and on each fallback version before anyone signs.
What landowners should pull together before we go to market
Developers price uncertainty. Every question they have to answer on their own becomes a discount in their offer or a longer feasibility period. Owners who hand over a clean package up front get sharper bids and fewer retrades. Here is what we ask for, and what we will help you obtain if you do not have it.
- The deed, any recent title commitment or policy, and copies of recorded easements or restrictions.
- The most recent survey, even if it is old. A boundary survey answers half the questions a buyer will ask.
- Any environmental reports, tank records or remediation correspondence, good or bad. Hiding a problem only moves it to the closing table.
- Leases or occupancy agreements if anyone is using the property, including billboard, parking or cell tower agreements.
- Utility bills or letters showing what service exists at the property line.
- Prior permit history, site plans or zoning determinations, including denied applications.
- For Brooklyn and Manhattan lots, the certificate of occupancy history and any open violations on the existing structure.
We then prepare a short offering memo showing what the zoning allows, a test-fit of a likely building, and the comparable land sales we think matter. That memo goes only to qualified developers whose product fits, which keeps your site from being shopped to death.
Sale, joint venture or ground lease
Not every landowner should sell outright. Families holding a corridor parcel for generations, or an operating business sitting on more land than it needs, sometimes do better keeping an interest. The trade-off is always risk and time against upside.
| Structure | What the owner gets | What the owner gives up |
|---|---|---|
| Outright sale | Cash at closing, certainty, a clean exit | Any future appreciation or development profit |
| Sale subject to approvals | A higher price once the developer secures entitlements | Time, and the risk the approvals never come |
| Joint venture contribution | A share of project profit | Liquidity and control, plus exposure to construction and market risk |
| Ground lease | Long-term rent while keeping title | Use of the land for decades, and complexity in financing and lease terms |
Tax treatment varies widely between these structures. A 1031 exchange may defer gain on a sale, while a contribution or lease has its own rules. We frame the business options; your CPA and attorney confirm the tax and legal consequences.
A hypothetical walk through the residual math
For example, picture a hypothetical corner parcel on a commercial corridor in Fort Myers. The owner has an offer based on the value of the old building on it. We would start by asking what a developer could put there. If the zoning and a possible Live Local Act path support a multifamily building, we estimate the units, the rents the finished building could achieve, and the value of that income stream.
From that value we subtract site work, construction, design, permits, impact fees, financing costs and a developer profit a lender would accept. What remains is roughly what a rational developer can pay for the land. If that number is well above the existing-use offer, the owner has a development site, not a teardown. If it is close, the existing-use buyer may be the better outcome because they close faster with less risk. As a contractor, Sal checks the construction side of that math himself, which is where many broker valuations go wrong.
Mistakes we see on land deals
- Pricing land per acre or per square foot of lot without checking how much of it is buildable after setbacks, stormwater and wetlands.
- Assuming utilities are available because the neighbor has them.
- Skipping a geotechnical report on a site with a history of fill, which is common in parts of Brooklyn and coastal Florida.
- Letting the feasibility period expire while waiting on a single report.
- Underestimating what flood elevation does to construction cost and building height in coastal zones.
- Approaching an assemblage owner by owner without a plan for the last lot.
How we are paid on land assignments
On a land sale we are usually paid a commission at closing under a written listing agreement. On buyer-side searches the fee is typically paid by the seller or written into the purchase terms, and in some cases a developer retains us directly. Feasibility studies, residual analyses and entitlement advice done outside a transaction can be billed as consulting. Every arrangement is disclosed in writing before we start. To talk through a specific site, contact us or call 239-256-5005.
Land terms we use with clients
Buildable square feet
The floor area zoning actually allows on the lot. Land in New York is often priced per buildable square foot rather than per square foot of dirt.
Future land use
The Florida comprehensive plan designation that sets the long-range intent for a parcel. Zoning has to be consistent with it, so a rezoning that conflicts may also need a plan amendment.
Impact fees
One-time charges Florida counties and cities levy on new development for roads, schools, parks and other services. They vary by jurisdiction and use, so we confirm current schedules for each site.
As-of-right
A project that complies with zoning and can be permitted without a discretionary approval. As-of-right sites carry much less timing risk.
E-designation
A New York City zoning tag requiring environmental review and remediation of hazardous materials, noise or air quality before new development. Common on former industrial blocks.
Freeboard
Extra elevation above the base flood elevation that a local code may require. It affects fill, foundation design and overall building height.
Development Sites & Land by market
Frequently Asked Questions
How do you value a development site?
Most developers value land with a residual analysis: projected value of the finished project, minus hard costs, soft costs, financing and target profit, equals what they can pay for the land. We build that model for buyers and sellers, and cross-check it against price per buildable square foot or per unit from comparable land sales.
What is an assemblage?
An assemblage combines adjacent parcels owned by different people into one larger development site. Assembled sites can support larger, more efficient buildings and are often worth more than the sum of the individual lots, but they require careful sequencing and confidentiality.
What does FAR mean?
Floor area ratio (FAR) is the total building floor area allowed relative to lot size. A 5,000-square-foot lot with a FAR of 4.0 can generally support 20,000 square feet of building, subject to height, setback and other rules.
Can you help after I buy the site?
Yes. Through our owner’s representation and project management services, we can manage design, permitting, contractor selection and construction on your behalf.
How long is a typical feasibility period on a land purchase?
It depends on what has to be checked. A simple infill lot with clear zoning may only need enough time for a survey, Phase I and title. A raw Florida parcel that needs utility confirmation, wetland review or a rezoning will need much longer, often with extension options. We set the period around the actual diligence list rather than a standard number.
Should I get a site rezoned before selling it?
Sometimes. Entitlements can raise value because they remove risk for the buyer, but they cost money and time, and the approval may not match what the eventual developer wants to build. We model both paths, selling as-is and selling entitled, and compare net proceeds after costs and carrying time. See our consulting page for how we run that analysis.
What is a zoning lot merger in New York?
It is a legal combination of adjacent tax lots into one zoning lot so that unused floor area can be shifted from one part to another. It is a common way to use neighboring air rights in Manhattan and Brooklyn. It requires proper recorded documents and review by your attorney and architect.
Do you work with land in Lehigh Acres and Cape Coral for builders?
Yes. We help builders source single-family and townhome lots and screen them for utility status, flood zone and access. See our Lehigh Acres and Cape Coral pages for local detail.
What does a Phase I environmental report tell me about land?
A Phase I reviews historical uses, records and a site visit to flag recognized environmental conditions. It does not include sampling. If it finds concerns, a Phase II with soil or groundwater testing may follow. On former industrial land in Brooklyn this step is often essential.
Can I sell my land and still share in the development upside?
Yes, through a joint venture contribution or a ground lease instead of an outright sale. Both carry more risk and complexity than a sale. We explain the trade-offs and bring in your attorney and CPA before you choose.
Have a requirement, a building or a site? Call us.
Licensed in Florida and New York. Tenant rep, investment sales, development sites and owner’s rep, one team, five markets.